MEXICO CITY, MEXICO  World leading food and beverage company, PEPSICO, presented an enormous challenge due to the fact that the corporate space had to unite all the different brand names they carry. The objective of uniting all business entities that until now had never shared the same space, was to favor a more collaborative spirit between them. An essential part of this project was to encourage a change in the corporate culture, and in doing so transforming what was once a closed space into an open one.